STAMFORD, Conn., October 30, 2012 – Led by WWE Superstar John Cena®, the WWE Universe has raised $1 million for Susan G. Komen for the Cure® during its month-long campaign to help cure breast cancer.
In recognition of Breast Cancer Awareness Month, Cena wore co-branded, pink and black ring gear that fans were able to purchase throughout October to support Susan G. Komen, the world’s largest nonprofit funder of breast cancer research and community outreach programs.
One hundred percent of WWE’s profits from the Cena merchandise were donated to Susan G. Komen. On last night’s episode of Monday Night Raw®, Cena presented a check on behalf of the WWE Universe for $1 million to Eric Brinker, son of Susan G. Komen Founder/CEO Nancy G. Brinkler, and Dorothy Jones, Vice President of Marketing for Susan G. Komen.
More than 100 breast cancer survivors, co-survivors and representatives were in attendance to help bring awareness to the most commonly diagnosed cancer and the second leading cause of cancer-related death among women in the United States. “I want to personally thank the WWE Universe for their overwhelming support of Susan G. Komen’s fight against breast cancer,” said John Cena. "I'm truly honored to lead WWE's charge to rise above cancer and help find a cure." "Women everywhere will benefit from this extraordinary partnership, which has helped to reach millions of people, while raising funds for Komen's cutting-edge global research program,” said Dorothy Jones, Vice President of Marketing for Susan G. Komen. “We are so grateful for WWE, and especially to John Cena and the WWE Superstars and Divas, for their enthusiastic support and friendship."
WWE also utilized all of its assets, including TV and pay-per-view broadcasts, live events, PSAs, in-arena, digital and social media to generate awareness and encourage fans to get involved. Throughout the month, the announcer table, entrance ramp and ring skirts were co-branded, and the middle ring rope was turned pink to promote the fight against breast cancer. WWE generated an astounding 500 million impressions for Susan G. Komen, including more than 300 million impressions during TV broadcasts in the U.S. and 200 million global digital impressions. Approximately five million women -- more female viewers than the top rated shows on women’s networks – watch WWE’s weekly programming. While breast cancer awareness month is coming to an end, unfortunately the disease is still affecting millions of people across the world. WWE will continue its ongoing commitment to Susan G. Komen with additional plans for the partnership being made around Mother’s Day and beyond.
For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit komen.org/wwe or call 1-877 GO KOMEN. About WWE’S Corporate Social Responsibility: WWE’s global community outreach addresses important social issues, including education, diversity and inclusion, military support and fulfilling wishes and dreams. WWE and its Superstars and Divas support a wide range of programs, partners and initiatives that strive to positively impact children and families worldwide, including the “Be a STAR” anti-bullying campaign, WrestleMania Reading Challenge, Susan G. Komen for the Cure, Make-A-Wish, WWE Tribute to the Troops and many more. For more information log onto http://www.wwe.com/inside/overtheropes/wweinyourcorner.
About WWE: WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 600 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Miami, London, Mumbai, Shanghai, Singapore, Istanbul and Tokyo. Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.
About Susan G. Komen for the Cure: Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure, which is now the world’s largest breast cancer organization and the largest source of nonprofit funds dedicated to the fight against breast cancer with $2 billion invested to date in research and community health programs worldwide. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit komen.org or call 1-877 GO KOMEN.