19 June, 2013

POST® FRUITY PEBBLES™ CONNECTS FANS WITH WWE® CHAMPION JOHN CENA®


WWE Superstar John Cena can add another notch to his WWE Championship title, this time knocking Fred Flintstone® out of the ring, off of the box and out of TV commercials. Post Fruity Pebbles is expanding its existing partnership with WWE and Cena, through the launch of two new TV commercials, a photo app and an on-pack giveaway. Previously, John Cena appeared as a “Pebble-ized” character on special boxes of Fruity and Cocoa Pebbles, and now he’s back for more.

LQQK for the Commercials 

 The first commercial features Cena enjoying a bowl of Fruity Pebbles to amp up his morning.  In the second commercial, Cena drives fans to a new interactive mobile app, PebblesPics, giving them the chance to virtually get in the ring with the record-breaking WWE Champion.  

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Try the App

PebblesPics, available today through iTunes and in the Google Play store, allows users to create a photo of themselves “posing” with Cena by superimposing an image of him alongside their own image, making it appear as though the user has actually been photographed standing with the WWE Superstar. Two photos of Cena are available upon download, and additional bonus images can be unlocked when the user scans their Pebbles cereal box via a QR code. Users also have the option to share the images with their friends across multiple platforms, including Facebook, Twitter and Instagram. 

Bring John Cena home!

 Additionally, fans can take Cena home - this time in action figure format.  With the purchase of two boxes of Pebbles cereal, fans can receive two free Mattel® WWE® Rumblers® figures.